Lookup and Assign
Look up sales rep by zip code, send them an email and record with the record that they are now the owner of that lead.
Use Lookup data in your Emails
Pull in the lookup data to personalize your emails even further. For example, send a response email back to your customer to let them know that Sales Rep "Bob Jones" has been assigned to their case.
Tight integration with triggers means you can email a group of subscribers using this powerful lookup logic whenever your trigger logic runs!