It’s important to let your users know that they have successfully completed your form. A success message should be just that: a pat on the back for your users. It should let them know all that tedious form filling is done, and they have achieved their goal.
Spell it out and let them know they’ve, for example, been “Successfully Registered.” In addition to providing a clear and useful success message, send an email to confirm your user’s submission was received.
How to Use Success Pages and Response Emails to Communicate More to Customers
The success page (AutoResponder Thank You page) and response email (AutoResponder Email) should be dynamic. If the user registered for the “Learn to Cook” event, consider sending all of the event details via the response email.
This type of intelligent processing can go a long way towards improving the user experience. Your Thank You page should also be dynamic and use conditional logic to provide additional information and suggest follow-up actions.
Your success page is the perfect place to provide additional calls to action and, potentially, collect data. Make sure there are never any dead ends. Your Thank You page should always have links and next actions for the user to follow.
What Your Thank You Email Should Include
Your Thank You email is another point of contact your audience has with your company. It’s also a valuable sales and marketing tool.
While the user may leave your site after completing your form, the email they receive from you will live in their inbox for quite some time. Since they took the time to complete your form, they are likely to read it.
Remember to branded your email with your company logo and colors to reinforce your brand identity. It should be personalized (e.g “Hi Bob Jones, thanks for registering”). It also should include the information that was submitted.
Here are some more ideas for your Thank You email:
- Use dynamic/conditional content to personalize the experience for the user and to provide additional information about their form submission.
- Use dynamic/conditional content to upsell related products or services.
- Include “Next Actions” in the email.
- Always include your company’s logo and colors.
- Include a link to a follow up survey, special offer or contest.
Consider using an AutoResponder Follow Up Sequence to send a scheduled series of emails or a triggered email to follow up with a single email after a certain number of days.
To learn how you do all of this with Logiforms, check out our video tutorial.